A guide for business owners
Spain’s customer service law, in plain language.
Who it affects, what your business needs to do, when the changes apply, and what happens if you get it wrong. A practical guide to Law 10/2025 for business owners.
The essentials before the details
- What it is
- A Spanish law setting customer service requirements.
- Who it covers
- Specified basic services and other consumer businesses meeting defined thresholds.
- Planning date
- 28 December 2026: the end of the general 12-month adaptation period.
- What it does not mean
- It does not require translation of every call or establish an EU-wide rollout.
What does Law 10/2025 actually regulate?
Its purpose is to help customers ask a question, make a complaint or report a problem and receive useful, accessible service whose quality can be evaluated. It covers access to support, human attention, language rights, response times and quality measurement.
It is broader than a language law, and it does not require businesses to install a particular technology. Translation may be part of a company’s response, but it does not replace the other obligations. This guide focuses on customer service; the law also amends other consumer legislation.
Does it apply to my business?
There are two main routes into scope. First, specified basic services offered or provided in Spain: water, gas, electricity, passenger transport, postal services, electronic communications and financial services. Being a small business does not automatically exclude a provider in these sectors.
Second, other businesses or groups selling goods or services mainly to consumers in Spain, if they met at least one of these thresholds in the previous financial year:
- At least 250 employees.
- Annual turnover above €50 million.
- An annual balance sheet above €43 million.
A company can be based outside Spain, and its support can be outsourced. The relevant question is whether its activity in Spain falls within the law. Sector rules take priority, particularly for finance and telecoms. Cooperatives and nonprofits have specific provisions.
What must a customer be able to do?
For covered businesses, these are some of the most practical requirements for organising support. Sector-specific deadlines and exceptions need a separate review.
Reach a person
Answering machines or bots cannot be the only service channel. Customers must be able to request personal attention from the main menu and from the start of the interaction.
Articles 8 and 9Receive attention without excessive waits
The law specifies that 95% of incoming calls are answered, on average, in under three minutes. It also sets that percentage and time from a request for personal attention. This does not mean every call must be resolved within three minutes.
Articles 8.2 and 10.3Use accessible channels
Businesses must accept the channel through which the contractual relationship began and, at least, postal, telephone and electronic contact. Accessibility needs its own measures: translating speech alone does not meet a deaf customer’s needs.
Articles 7, 10 and 15Track a complaint
There must be a tracking reference and receipts in the cases specified. A resolution must address what the customer raised. If the request is rejected, the business must explain applicable out-of-court dispute routes.
Articles 11–13Get a timely response
The general resolution limit is 15 working days unless sector rules set a different deadline. Article 17.3 requires a response within five days for billing or improper charges. Certain continuity issues affecting basic services require an informative response within two hours; that is not a promise to repair the fault in two hours.
Article 17Deal with trained staff and measurable service
Businesses need appropriate resources and training. Evaluation and audit requirements also apply, with exceptions and sector-specific rules. Translating a call is only one part of the work.
Articles 9, 21 and 22Which languages must be available?
Articles 7.2, 8.6 and 13.6 connect official-language service to the relevant autonomous communities, the customer’s location and the company’s provision of services. Replies must respect the language used under those rules.
Start by identifying where your customers are and which official languages apply. Spain’s co-official language map includes Catalan in Catalonia and the Balearic Islands; Valencian in the Valencian Community; Galician in Galicia; Basque in the Basque Country and the relevant area of Navarre; and Occitan/Aranese in Catalonia under its specific framework.
For example, a covered business serving Catalonia should review how it will serve a customer located there who requests Catalan. Having its call centre in another country does not, by itself, remove that obligation.
When does my business need to be ready?
The law is already in force; the adaptation period allows businesses to adjust their services to its provisions. It should not be read as a pause on consumer, accessibility or language obligations that already existed.
- 27 Dec 2025
Law 10/2025 published in the BOE.
- 28 Dec 2025
Entry into force, according to the BOE record and final provision eight.
- 28 Dec 2026
The date resulting from the general 12-month adaptation period. Check specific provisions and any subsequent amendments.
What fines could a business face?
There is no fixed charge for an untranslated call. Article 23 refers to the general consumer sanctions regime and applicable regional law. Classification depends on the facts and the competent authority’s procedure.
These are the base ranges in article 49.1 of Spain’s consolidated General Consumer and User Protection Act:
| Classification | Base fine | Possible increase based on unlawful benefit |
|---|---|---|
| Minor | €150–€10,000 | Between 2 and 4 times the unlawful benefit |
| Serious | €10,001–€100,000 | Between 4 and 6 times the unlawful benefit |
| Very serious | €100,001–€1,000,000 | Between 6 and 8 times the unlawful benefit |
A special rule applies to sanctions imposed under article 21 of Regulation (EU) 2017/2394: for very serious infringements, the maximum is 4% of annual turnover in Spain or the Member States affected. If that information is unavailable, the maximum is €2 million. This is not a general 4% worldwide-turnover fine for any service problem.
Regional legislation may develop and increase sanctions. Sector rules take priority in the specified circumstances. Financial services have their own supervisory regime and article 23 of this law does not apply to them. Data-protection infringements are subject to their separate sanctions regime.
When will it roll out to other countries?
We have not identified an official timetable extending this Spanish law to France, Germany, Italy, Portugal or the rest of the EU. Describing it as ‘Spain first, then all of Europe’ is not supported by the sources reviewed.
A Spanish national law does not automatically become a requirement in every country. An EU directive is a different instrument, with its own text, scope and deadlines for incorporation into national law.
| Rule or situation | Date / status | What it means for your business |
|---|---|---|
| Spain: Law 10/2025 | General adaptation: 28 Dec 2026 | Review activity in Spain, size or group, languages and sector rules. |
| EU: Accessibility Directive 2019/882 | Generally applicable since 28 Jun 2025, with exceptions and transitions | Accessibility of selected products and services. Not a general obligation to translate all calls. |
| Other countries: extension of Law 10/2025 | No official timetable identified | Review the national and sector rules in each market; do not assume there are no local obligations. |
Are any provisions being challenged?
Yes. The Constitutional Court admitted challenge 2331-2026, brought by the Government of Aragon. The BOE notice published on 21 April 2026 covers articles 7.2, 8.6, 9.2, 13.6 and 23.1, along with part of the financial-services amendment.
Admission of a challenge does not itself mean suspension or annulment. The consolidated text reviewed on 14 October 2026 retains those provisions. Before implementing changes, check subsequent decisions and the position that applies to your business.
What a business owner can do this week
Confirm whether you are covered, then review a customer’s actual experience. Use these questions to organise work with operations, support and your adviser.
- Check whether your activity, size or company group brings you into scope.
- Try a call, a complaint and a request in another applicable official language.
- Measure waiting time, access to a person, case tracking and response time.
- Assign an owner to each gap and document the fix.
What have you already covered?
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Common questions from owners
Do I need to hire agents for every European language?
That is not what this law requires. Language obligations concern the applicable official languages and the territorial conditions in articles 7.2 and 8.6. A business needs adequate resources, service and training, but the law does not mandate a particular tool or a team covering every EU language.
Can I handle this entirely with a bot or AI?
No. Automation cannot be the only customer service channel. Customers must be able to reach a person, and the other requirements still apply. Assisted translation may help an agent, but it does not establish compliance by itself.
Is a small business automatically exempt?
No. First check whether it provides an included basic service. Other consumer businesses are subject to the article 2.2 thresholds, including at group level. Even when this law does not cover a business, other consumer, sector and regional rules may still apply.
Does every issue have the same response deadline?
No. The general resolution limit is 15 working days unless sector rules set another deadline. Article 17 provides for responses within five days for billing or improper charges and within two hours for certain basic-service continuity incidents. Responding about a fault is not the same as having repaired it.
Sources and how to use this guide
Published by TalkTool using official sources reviewed on 14 October 2026. This is general planning information, not a legal assessment of your business. Fine ranges refer to the cited general regime and must be read with their conditions.
If you have identified a language barrier
Explore how to help your agents serve more languages.
TalkTool provides two-way phone translation to support your team. We can review your call workflow and plan a pilot using the languages you need.
Discuss my calls with TalkToolValidate each language and variant, quality and access to a person. TalkTool does not certify compliance with this law.
You can also take the readiness checklist away as a PDF. The law guide above is available without registration.